11 March 2014 16:30

Manhattan Cocktail Classic Announces Dates

The Manhattan Cocktail Classic, New York's multi-day celebration of cocktails and culture, today announces the fifth anniversary edition of the festival that will take place on May 9-13, 2014. The five-day festival will once again include the opening night Gala at The New York Public Library, dozens upon dozens of spirited events throughout the city and top-flight educational seminars. Check out the website, www.manhattancocktailclassic.com.

"We've been incredibly lucky to enjoy such amazing momentum," says Lesley Townsend Duval, Founder and Executive Director, Manhattan Cocktail Classic. "But I think a lot of that rests on the fact that most of the festival is crowd-sourced: brands, bartenders, bars, restaurants – the folks who are on the front lines of igniting libations trends produce most of the annual programming, so I'd say this is very much a festival for cocktail enthusiasts by cocktail enthusiasts. It's an approach that keeps the festival fresh and relevant year after year, and keeps our faithful followers thirsty for more."

The Manhattan Cocktail Classic opening night Gala at The New York Public Library on Friday, May 17, 2013. Photography Credit: Virginia Rollison

New York's Biggest Cocktail Party: The Opening Night Gala
On May 9, 2014, the iconic New York Public Library on 42nd Street and Fifth Avenue will once again be transformed into one of the world's largest cocktail extravaganzas. One of the city's most anticipated events of the year and drawing a crowd of over 3,000 guests from across the nation and worldwide, this decadent bacchanal will take over the Library's marbled halls, staircases and stately reading rooms for four hours of revelry, magic, and mischief (and around 25,000 hand-crafted cocktails). One of this year's highlights includes a craft vodka lounge with an all-female team of top bartenders.

Five Days of Revelry, Discernment, and Spirited Hijinks...
The fifth anniversary edition's independently produced, crowd-sourced events include the creation of the world's largest hand-muddled Caipirinha to honour the World Cup in Brazil; an exhibition and tasting of 100 small batch artisanal spirits; a local distillery visit; an indulgent pairing of chocolate and cocktails; and, a pig and punch fundraiser. Numerous seminars and interactive workshops at top watering holes round out the offerings.

Improve Your Spirits IQ
The festival's annual trade conference, the Industry Invitational, will be held this year at Convene Downtown in the Financial District. Geared towards the festival's trade contingent of beverage and hospitality industry professionals, the 2014 conference offers two days of seminars, panels, tastings, hands-on workshops and networking opportunities. The new venue includes a 212-person state-of-the-art amphitheatre for keynote tasting seminars, a plethora of hospitality suites, bars, and lounges, and a spacious walk-around tasting exhibition.

Joshua Johnson shakes up a pair of Kyrzyg Lights at the 2013 Manhattan Cocktail Classic Opening Night Gala. Photography Credit: Gabi Porter

"Five years on, the Classic continues to provide an engaging platform for spirits big and small, for the people behind the bar, and for those enthusiastic about drinking better," says Julie Reiner, Beverage Director and Co-Owner, Clover Club and Flatiron Lounge. "And on a more personal level, it's great to see another female-owned and operated business thriving in this industry."

"Participating in the Manhattan Cocktail Classic is one of the most important marketing efforts of the year for us," says Allen Katz, Co-Founder, New York Distilling Company. "The event allows us to be front and center with a core customer group that is just as eager to taste our gins as we are to present them."

Gaz Regan (left) and Leo Robitschek (centre) serve Campari cocktails.  Photography Credit: Virginia Rollison

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